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On, the iconic sportswear company behind many of the most influential athletic sneakers in the world, received the honor of being named Brand of the Year at FNAA 2024.
The award was presented by Law Roach, who introduced the company by saying, “I know what you guys are saying,” the legendary designer told the crowd. “Why is the glamorous Law Roach here—someone who has never run a marathon and doesn’t plan to—presenting an award to a sportswear brand? Here is the thing, we have more in common than what you might think,” Roach stated, adding, “The first and most obvious is Zendaya, my muse who is now their brand partner as they have been creating inspiring campaigns that bring together community movement and storytelling.”
“Secondly, we both believe in challenging the status quo. On started with their founders having a wild idea for a running shoe that just didn’t look different, but felt different as well. Everyone told them that it would never work, and they proved everyone wrong.”
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Accepting the award on On’s behalf was Sean Damian Tucker, Head of Marketing for their North American region. “This is for the entire team around the globe,” Tucker exclaimed. “It’s their passion, their dedication and their commitment that makes moments like these possible.I’d also like to thank our partners, the community and the people who support and continue to believe in us. You keep inspiring us to push the bounds of what’s possible.”
“And lastly, we’d like to thank the great Footwear News for hosting us and for honoring us, So to everyone in the room, here’s to a successful 2025!”
For 38 years, the annual FN Achievement Awards — often called the “Shoe Oscars” — have celebrated the style stars, best brand stories, ardent philanthropists, emerging talents and industry veterans. The 2024 event is supported by sponsors Listrak, Marc Fisher, Nordstrom and Vibram.
