Lane Eight, the sustainable performance sneaker brand founded by brothers James and Josh Shorrock, is closing down by year’s end.
“We wanted to let you know that unfortunately we have had to make the difficult decision to close down Lane Eight at the end of this year,” the brand wrote in a message shared on social media. “While we’ve had a great run creating some of the best sustainable workout shoes, all good things must come to an end.”
FN has reached out to Lane Eight for comment.
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Prior to launching Lane Eight, the Shorrock brothers were already well-versed in all things footwear. Josh Shorrock had worked for Adidas in Vietnam and James Shorrock was a footwear editor at Hypebeast. They founded Lane Eight in 2017, and the brand’s first shoe, the Trainer AD 1 — which blended lifestyle appeal with performance characteristics — debuted a year later.
Over the years, the brand continued to deliver stylish, sustainable looks for the fitness fanatic, including the Relay Trainer running shoe in 2023 and the reworked Trainer AD 1 in 2020 that was made without animal-derived materials and featured algae-based Bloom material midsoles. Lane Eight also never strayed from its sustainability mission, and in 2022, it revealed its mission to have a global net zero carbon footprint by 2030.
The brand’s journey, however, was not without challenges. For instance, Lane Eight announced in September 2021 that it was putting its U.S. business on “pause” amid supply chain challenges the broader industry experienced during COVID-19. The brand relaunched its U.S. website in April 2022.
Before closing for good, Lane Eight announced a final sale, with discounts of up to 70 percent off all of of its footwear via Laneeight.com.
About the Author
Peter Verry is the Senior News and Features Editor for Athletic and Outdoor at Footwear News. He oversees coverage of the two fast-paced and ultracompetitive markets, which includes conducting in-depth interviews with industry leaders and writing stories on sneakers and outdoor shoes. He is a lifelong sneaker addict (and shares his newest purchases via @peterverry on Instagram) and spends most of his free time on a trail. He holds an M.A. in journalism from Hofstra University and can be reached at peter.verry@footwearnews.com.
