Sweaty Betty has expanded its retail footprint in the U.S. with the opening of two new stores in the region.
The Wolverine Worldwide-owned women’s activewear brand has opened the doors to new locations in Chicago’s Southport neighborhood and Washington, D.C.’s Georgetown area.
The Chicago store is located at 3530 N Southport Avenue and the Washington, D.C.’s Georgetown store is located at 3251 M St NW. Both feature Sweaty Betty’s collection of premium activewear.
“We are thrilled to open these new locations in Chicago and D.C., which mark an exciting opportunity to connect with new communities and deepen our presence in key markets,” Melissa Mullen, global brand president of Sweaty Betty, said in a statement. “We look forward to being part of these vibrant cities, supporting our consumers’ active lifestyles, and continuing to grow our global sisterhood.”
In addition to the two new U.S. locations, the London-based brand is also expanding in the United Kingdom with a new store in Cardiff, Wales’s capital city, and in Westfield London, as part of its growing presence across the country, where it now operates a total of 85 stores.
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This news comes as Sweaty Betty said it relocated to new offices this summer following renovations to the company’s King’s Place office in London. Along with this office, Wolverine Worldwide also opened new office space in Zhuhai, China, two months after opening a new workspace in Hong Kong.
Plus, earlier this month, the company announced it opened a new 11,000-sq.-ft. Innovation Hub in Boston that houses employees from the company’s design and product teams, including Saucony product team members in design, development, product management and merchandising.
Renovations to Wolverine’s global headquarters in Michigan are currently underway.
In the third-quarter, Merrell and Sweaty Betty led the way at Wolverine Worldwide in terms of growth in the period. At Merrell, net sales in the period were $159.2 million, a 1.4 percent increase from $157.0 million the prior year. At Sweaty Betty, net sales were $46.3 million, a 3.0 percent increase from $45.0 million just a year ago.
Looking ahead, the company raised its guidance slightly and now expects total revenue from its ongoing business to be approximately $1.730 billion to $1.745 billion for the full fiscal year 2024.
