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Updated November 16th, 2023: This article on the best Black Friday shoe deals was updated to include more information about Black Friday footwear sales, as well as top discounts on sneakers, boots, slippers, and more to shop now.
Carrie Bradshaw once said, “You can never have too many pairs of shoes,” — and she’s not wrong. Whether your white sneakers have seen better days or your running shoes are due for an upgrade, Black Friday shoe deals are your no-brainer excuse to update your footwear rotation.
Black Friday deals on running shoes, boots, and more are launching earlier and earlier this year, and you can shop a treasure trove of sales right now. It’s the perfect opportunity to stock up on new footwear such as walking sneakers, cozy slippers, cute loafers, boots for men and women, and gifts for the sneakerheads and outdoorsmen on your holiday shopping list.
Watch on FN
Each year, brands like Nike, Adidas, Crocs, Puma, and New Balance — plus retailers like Amazon, DSW, Foot Locker, and Zappos — offer major discounts on various styles. And now that the official Black Friday is closing in, some deals are already available for you to pounce on. So, if you’ve had your eyes on New Balance dad sneakers, retro Nike Air Max shoes, Amazon’s best-selling lug-sole loafers, or winter-friendly dress shoes, now’s your time to shine.
As shoe experts, we won’t steer you wrong in deciding which pairs are worth your money and which should stay on the digital shelves. We’ve rounded up the best places to buy shoes during Black Friday, and top deals to shop now to make your hunt a little easier.
Top 5 Black Friday Shoe Deals
Our top five list of Black Friday shoe deals was curated by carefully researching the best-selling comfortable flats, slippers, running sneakers, everyday shoes, walking sneakers, hiking boots, winter boots, and fashion boots. We examined customer reviews and used our product testing to narrow down the styles that we and other shoppers believe are the best of the best footwear with the highest discounts. We also considered TikTok-famous and celebrity-loved styles and looked to see which are on sale. Then, we evaluated the features of each shoe to make sure our selection included a variety for different foot types and conditions, such as shoes for flat feet, shoes for plantar fasciitis, shoes for high arches, shoes for bunions, and more.
So, what did we select? You can find Brooks’ Ghost 14, which is a popular cushioned running shoe that’s up to 40 percent off; Vans’ chocolate suede Old Skool Sneaker, which is loved by Justin Bieber and 25 percent off at Nordstrom; and the infamous Birkenstock Arizona Big Buckle Sandals seen in the ‘Barbie’ movie. We’re also highlighting sales on Nike’s Metcon 9 workout shoes and Adidas’ new Adicane Clogs which have over 4.6 million views on TikTok.
Amazon’s Choice
Amazon Top-Quality Store Badge on Google: 4.5/5 stars
What testers say: “I’m a sucker for a clean and understated looking shoe but comfort is the most important thing…especially when training. I have a history of foot issues (I have a screw in one foot and have dealt with plantar and tendon issues in the other for years). The only shoes that have worked well for me, consistently have been the Brooks Neutral Ghost, and I’ve never had any issues.”
Price upon publish date of this article: $84.40
Nordstrom Top-Quality Store Badge on Google: 4.8/5 stars
What testers say: “I bought them because one of my favorite tv characters wears them. But they fit well and are super comfortable, so I feel like it’s an added bonus!”
Price upon publish date of this article: $60
Nordstrom Top-Quality Store Badge on Google: 4.8/5 stars
What testers say: “I love them so much that I will get the other colors too! Super stylish and comfy for me. They molded to my feet in one day of using them around the house. Now they don’t make any noises or are uncomfortable at all. They are just perfect!”
Price upon publish date of this article: $127.50
What testers say: “So far, my favorite Metcon. Perfect in the gym and not as clunky as the previous model for short runs. They feel extremely light on your feet.”
Price upon publish date of this article: $119.97
What testers say: “Adidas’ take on classic clogs is great. Love wearing my pair everyday, comfortable to wear with socks as well in winters.”
Price upon publish date of this article: $45
The Best Places to Buy Shoes During Black Friday
Amazon Black Friday Shoe Deals
If you’ve never bought shoes on Amazon, what are you waiting for? The retail giant’s selection of running shoes and everyday footwear is just as good as its electronics and gadgets — yes, we said it. The retailer has slashed prices up to 70 percent off for Black Friday. The major Amazon event hasn’t launched yet, but some of the best items are already up to 58 percent off. So, start your shopping now with the best shoe deals from brands like Dearfoams, Dr. Martens, and Hunter, and then continue exploring the site to bookmark your other favorites so you can check out quickly when the sale is live.
Prime Try Before You Buy
#1 Best-Seller in Men’s Cross-Training Shoes
Amazon Top-Quality Store Badge on Google: 4.5/5 stars
What testers say: “Third time purchasing these shoes! They’re great quality. I buy and replace every 400-600 hours of use per advice of my podiatrist, however they’re many more hours of life left in these shoes. Very comfortable. Works great with sole inserts. I put about 7-12,000 steps in a day at work and these shoes are very comfortable, my feet or legs don’t hurt at the end of the day.”
Price upon publish date of this article: $60.80
Prime Try Before You Buy
Amazon Top-Quality Store Badge on Google: 4.5/5 stars
What testers say: “Very cute short rain/snow boot that keeps my tootsies dry. I can wear thick socks with them too. Takes a fair bit of hand strength to get them on so may not recommend this if you have mobility issues with your hands.”
Price upon publish date of this article: $130.80
Related:
Best Rain Boots for Women
Amazon Top-Quality Store Badge on Google: 4.5/5 stars
What testers say: “These boots are AMAZING quality. Definitely size down a size these boots tend to run big! I absolutely recommend these boots. I love the color and I know that they’re going to last me a long time because I have the black Dr. Martens as well. You definitely have to wear them for a while for them to become comfortable but soon as they’re comfortable they are amazing.”
Price upon publish date of this article: $157.50
Amazon’s Choice
Prime Try Before You Buy
Amazon Top-Quality Store Badge on Google: 4.5/5 stars
What testers say: “Comfy and durable so far. Ran them through the washing machine too and they survived. Price was okay, so I’m pretty happy with them so far.”
Price upon publish date of this article: $36.90
Related:
Best Slippers for Men
Nordstrom Black Friday Shoe Deals
If you missed Nordstrom’s Anniversary sale, don’t fret! Nordstrom’s Black Friday shoe deals are coming in hot, and there’s so many deals for you to jump on today. Nordstrom is offering up to 45 percent off select footwear that’s great for the season ahead. Shoppers can find ankle boots, women’s slippers, women’s clogs, and chunky sneakers from brands like Steve Madden, New Balance, Ugg, Vince, Nike, Birkenstock, and many more cult favorites at a fraction of the price. If you’re a shopper who’s always in a summer state of mind or planning a winter vacation somewhere warm, you’ll find steep discounts on timeless summer sandals and cute open-toe heels.
Nordstrom Top-Quality Store Badge on Google: 4.8/5 stars
What testers say: “I wear them for work, on my feet 12 to 14 hours a day. These are the most comfortable shoes I have ever worn to work and for walking. I have flat feet so I can’t have soft or too much cushioning like ultra boost or Pegasus since it makes my feet feel like they are about to collapse after long period of standing. It’s simple yet stylish and definitely a classic. It was worth every penny.”
Price upon publish date of this article: $138.71
Nordstrom Top-Quality Store Badge on Google: 4.8/5 stars
What testers say: “I’m petite 5 feet tall with calves on the narrower side, and was very happy with these boots! They fit me a lot better than the majority of other boots I’ve tried.”
Price upon publish date of this article: $109.99
Nordstrom Top-Quality Store Badge on Google: 4.8/5 stars
What testers say: “I have been eyeing these sneakers for a bit. I could pull the trigger due to the price. But I was afraid they would sell out so I jumped on it and purchased them. Best decision! They are so comfortable. I work on a set and that requires a lot of walking and they add a little height to my frame too! I’ve also gotten many compounder from men and women.”
Price upon publish date of this article: $67.46
Nike Black Friday Shoe Deals
Whether you’re a die-hard Nike fan or not, shopping Nike’s Black Friday sale is worth your time and your money. Thankfully the deals have already started rolling in. Whether you’re in the market for some Nike running shoes, Nike Platform sneakers, the perfect pair for all your workouts, or walking shoes to get your steps in, you won’t want to miss these sales. Right now, save up to 30 percent off on select styles, and up to 60 percent during the next round of Black Friday savings. And if you’re a Nike member, you get early access to the upcoming Black Friday deals. Just use the code ACCESS for an extra 25 percent off select styles.
Nike Top Quality Store Badge on Google: 4.6/5 stars
What testers say: “I really like these shoes. I found them to be a bit narrow and I could’ve gone a half size up, but overall they’re a lot of fun.”
Price upon publish date of this article: $72.97
Nike Top Quality Store Badge on Google: 4.6/5 stars
What testers say: “I love this shoe. I love them so much that I have the same shoe in 4 different colors. The stability and comfort are why I bought four pairs. The bottom of the shoe reminds me of an Astro turf shoe that I used to wear in the 80s that was made by Nike.”
Price upon publish date of this article: $87.97
Nike Top-Quality Store Badge on Google: 4.7/5 stars
What testers say: “Superb trainer! Use these for Hyrox training and so far 100% better than the recommended Puma Deviate/Velocity!! Great balance for all activities and super comfortable to run in! The SE’s are pretty cool too!”
Price upon publish date of this article: $104.97
Adidas Black Friday Shoe Deals
Adidas fans know two things — the brand is the only destination for beautifully designed sportswear with something for everyone, and each year, its Black Friday deals always go above and beyond. Right now, shoppers can browse discounts on many of adidas’ best shoes, including adidas’ best running shoes for long-distance, adidas gym shoes, and tons of beloved adidas walking sneakers. Plus, each year, Adidas’ Black Friday sale includes many stylish adidas gifts like Sambas and Stan Smiths. There’s deals you can shop now, plus more that will likely launch soon!
Adidas Top-Quality Store Badge on Google: 4.7/5 stars
What testers say: “Favorite running / everyday shoes. Very comfortable. Very light. My feet don’t get tired.”
Price upon publish date of this article: $152
Adidas Top-Quality Store Badge on Google: 4.7/5 stars
What testers say: “I always wear Adidas slides. They are super comfortable. I usually get the black with white letters but I wanted something with color. These are perfect.”
Price upon publish date of this article: $26
Adidas Top-Quality Store Badge on Google: 4.7/5 stars
What testers say: “The shoes are very cool looking and unique. The 4D sole is very comfortable and feels really great for running, but at the same time are very stylish and great for casual wear.”
Price upon publish date of this article: $130
Puma Black Friday Shoe Deals
Those who keep up with celebrity style probably know Puma is having a moment. Between Emily Ratajkowski rocking the Puma Palermo sneakers and Rihanna releasing the Fenty x Puma Avanti L Sneakers in all sorts of colors, there’s no better time to make sure your footwear rotation consists of a pair or two of Puma sneakers.
For its early Black Friday sale, the athletic brand has some TikTok-loved styles up to 40 percent off with the code FALLFLASH, like the Puma Carina 2.0 shoes, which have 4.6 million views, and the Puma Trinity Sneakers, which have 19.3 million views. Trust us, don’t miss your chance to snag these coveted styles. More deals are launching soon, sos check back for the most updated information it rolls in.
Puma Top-Quality Store Badge on Google: 4.7/5 stars
What testers say: “I’ve had these shoes for over a month and love them! So comfortable!”
Price upon publish date of this article: $35.99
Puma Top-Quality Store Badge on Google: 4.7/5 stars
What testers say: “Really nice shoe. This is my new casual/”walking around” shoe, but I wanted enough cushioning for good long walks and that sort of thing. My only complaint is I wish it had better arch support, but it’s not bad.”
Price upon publish date of this article: $69.99
Puma Top-Quality Store Badge on Google: 4.7/5 stars
What testers say: “I bought these shoes a couple of months ago and fell in love the first time I put them on!!!! They’re really cute, colorful and fit so well. The toe box isn’t super narrow, and the heel isn’t super wide, either. They truly are made to fit a woman’s foot, and cushy too! Thanks Puma!!”
Price upon publish date of this article: $50.99
Zappos Black Friday Shoe Deals
When it comes to shopping for footwear, Zappos is an elite destination with a ton of benefits. Not only are all purchases eligible for a free 365-day return guarantee with free shipping, but orders arrive in the blink of an eye.
This year, for Black Friday, Zappos is offering shoppers up to 50 percent off on select styles, with new deals dropping daily. That means you get the chance to save on shoes by Steve Madden, Dr. Martens, Crocs, The North Face, and many more brands, and we’re optimistic that the retailer will launch even more markdowns closer to November 24th.
Zappos Top-Quality Store Badge on Google: 4.8/5 stars
What testers say: “I love to move all over the court and these shoes are just perfect – light enough, yet very supportive. My first Asics, but the best pair of tennis shoes I’ve owned so far. Highly recommended!”
Price upon publish date of this article: $116.96
Zappos Top-Quality Store Badge on Google: 4.8/5 stars
What testers say: “Bought this for my mom for a surprise Mothers Day gift and she absolutely loves them!”
Price upon publish date of this article: $79.97
Zappos Top-Quality Store Badge on Google: 4.8/5 stars
What testers say: “I was never a fan of Crocs, well now I’m their biggest fan. I have plantar fasciitis, can’t wear just any shoe. These Croc sandals have got to be the most comfortable things I’ve ever worn. I will be buying more.”
Price upon publish date of this article: $38.01
Related:
Best Waterproof Sandals
DSW Black Friday Shoe Deals
Anyone who’s shopped during Black Friday in the last five years knows that DSW’s Black Friday Sale is where it’s at. Instead of running from store to store, you can add Nike shoes, Adidas running shoes, and New Balance kicks to your cart in one fell swoop. This year, DSW’s official sale kicks off on November 24th, but there’s always deals available to shop all year round. Take a peak at brands like HeyDude, Clarks, Puma, Teva, and Vans.
DSW Top-Quality Store Badge on Google: 4.9/5 stars
What testers say: “Super cute and perfect platform! They’re not the most comfortable boot, but they’re not too uncomfortable. They will need to be broken in but shouldn’t be too hard. exactly what I was looking for.”
Price upon publish date of this article: $69.99
Related:
Best Platform Boots for Women
DSW Top-Quality Store Badge on Google: 4.9/5 stars
What testers say: “Hey Dudes are my new go to summer shoe! Ultra comfy machine washable and go with everything!”
Price upon publish date of this article: $49.98
DSW Top-Quality Store Badge on Google: 4.9/5 stars
What testers say: “The girls can wear solid color Vans with their uniforms at my daughter’s private school. We picked up the white first and they are great because they fit true to size, slip on and stay on and are super comfortable.”
Price upon publish date of this article: $44.98
Crocs Black Friday Shoe Deals
At Footwear News, we can’t stop raving about Crocs. We’ve tried multiple styles, such as the Classic Clogs, Stomped Lined Fuzzy Boots, and Crush Sandals, and only have amazing things to say. So, if you’re like us, get excited because the Crocs’ Black Friday sale is here. You can shop deals on the classics we all know and love, as well as cold weather options like snow boot Crocs or faux fur-lined Crocs that will keep your feet toasty. In addition, you can complete your gifting with Crocs accessories, which are also discounted.
What testers say: “These boots are warm and for the Fall season. Not great winter boots. They match well with cotton joggers, leggings and oversized sweaters. A cute look. I get compliments everywhere I go. I wish this year they had more colors available.”
Price upon publish date of this article: $56.24
What testers say: “I wear these for all occasions; to the office, gardening, boating, as slippers, even to the fire station.”
Price upon publish date of this article: $41.24
Tester review notes: “You can never go wrong with the ‘Lined’ range of Crocs! I myself own the Cozzzy style and wanted to get the Clogs as a gift for Father’s Day – they were a hit!”
Price upon publish date of this article: $44.99
On Black Friday Shoe Deals
In 2023, On has seen serious growth. Between Gisele Bundchen, Rita Ora, Joe Jonas, and Leonardo DiCaprio, the running sneaker brand has been gracing the feet of many celebrities, whether they’re running errands or hiking the trails in Los Angeles. What makes the brand’s shoes so great, you ask? Celebrities and everyday shoppers love On shoes because they’re lightweight but well-cushioned and supportive. So, if you want to see what all the hype is about, now’s your chance. For the brand’s early Black Friday sale, you can score select running, walking, and hiking styles for up to 31 percent off.
Price upon publish date of this article: $87.10
Price upon publish date of this article: $89.99
Price upon publish date of this article: $109.99
Asics Black Friday Deals
Since the ’80s, Asics has been known for being a footwear leader, boasting some of the best running shoes. These shoes offer exceptional performance, comfort, and style. And we’ve got news: During Black Friday, you can get a pair for a fraction of the cost. Right now, OneASICS members can save 25 percent on almost everything on the site. Not a member? You can join for free, so you can start saving immediately.
What testers say: “Comfortable. Sturdy. Supportive. Great for walking at work and stand long periods of time.”
Price upon publish date of this article: $39.95
What testers say: “I ran the 2023 NYC marathon in these! They were reliable and supportive to train and run in.”
Price upon publish date of this article: $119.95
How We Selected the Best Black Friday Shoe Deals
To select the best Black Friday shoe deals, we carefully sifted through top-rated shoe brands like Nike, Adidas, and Vans as well as retailers like Amazon, Footlocker, DSW, and Zappos to see what deals they are offering. Then we narrowed our search to what new shoes were on sale and what tried-and-true styles were discounted. We considered customer reviews and made sure to include options to suit different terrains, climates, and distances, as well as foot conditions like flat feet, bunions, and heel spurs. Shoes are a highly personal choice — every foot is different — but the options on our list passed with flying colors.
Why Trust Footwear News?
For more than 75 years, Footwear News has been the shoe authority. Our coverage spans top industry news, retail trends, head-to-toe fashion, athletic and outdoor analysis, and more. Footwear News’ global network of editors has carefully curated all product selections featured using our expansive brand knowledge and thorough research, regularly tracking Black Friday deals, to find these quality, long-lasting items at a discount. Learn more about Footwear News here.
Meet the Author
Nikki Chwatt is the Style Commerce Editor for Footwear News and WWD, where she writes and edits shopping stories on celebrity style, the latest fashion trends, and new shoe releases. Before joining Footwear News, Chwatt wrote for publications, including Editorialist. In her spare time, she enjoys scrolling through her favorite retailers and social platforms to stay up to date on the latest, greatest, and classics of what people wear, buy and love. Chwatt has written about Black Friday for a few years, covering the best deals across fashion, beauty, and home. Chwatt wrote this story on September 15, 2023, and updated it on November 1, 2023 with more details about what to expect for Black Friday 2023.
Taylor Lane is a WWD and Footwear News contributing freelance beauty and fashion shopping writer based in Charleston, South Carolina. The former New Yorker previously held on-staff shopping writer roles at Yahoo Life and Dotdash Meredith. Lane’s bylines have appeared in publications like InStyle, Forbes Vetted, Women’s Health, and more. Lane has several years of editorial experience covering beauty and fashion, reporting on everything from stylish and functional sneakers to the latest and greatest beauty products. Lane contributed to the November 16th update of this article on the best Black Friday shoe deals.